WORST CASING
BACHELOR PROJECT // 2023
BACHELOR PROJECT // 2023
Work: conception, scripting, production, edit & grading | Edit: Adobe Premiere Pro, Adobe After Effects | Grading: Davinci Resolve 18 | VFX: Made by 44 Visual | Location: Zurich University of Arts / BA Design Cast / Audiovisual Media
FORMAT DEVELOPMENT
"WORST CASING - everything for the perfect dystopia!" is a satirical teleshopping show on TikTok that deals with current socio-political issues in a humorous way. Through fictional products, abortion rights, Big Data, everyday racism and sexism are addressed. The satire is reinforced with product advertisements and staged behind-the-scenes scenes. The fictional presenter guides the audience (on TikTok & Instagram) through the dystopian world of the show. The aim is to make a young audience aware of current events in the world. "WORST CASING" inspires people to actively engage with political issues.
